It is usually independent from a company’s main existing website to serve a sole purpose and because it does not have a series of landing pages and offers a better user experience and personalization, it is more effective in achieving a specific goal. And even though it is independent of the primary site, it will have some distinct features of the company, such as the branding, typography, tone of vice, etc. This is the level of detail that our microsite team specializes in.
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