Web Design Vs Web Development, What’s The Difference?

In a nutshell, the aesthetic portion and the usability of the website are mastered by the web design. In order to create the layout of the website and other visual elements web designers use designing programs like Adobe Photoshop

Whereas web developers convert a web design into a functioning website from it. They use programs like HTML, CSS, JavaScript, PHP to make the website functional.

Web Design
Web designers must do the following in order to achieve an excellent user experience.
– Meet the objective of client’s website
– Set a website’s information hierarchy by building an Information Architecture (IA)
– Create wireframes and finally move to the design stage.

Following are the several design principles to be considered while a web design is being created by any digital agency in Dubai
• Balanced layout – In web design colors and design patterns are referred to either as heavy or light elements. Heavy means, large patterns, and dark colors. Light means, small patterns, and lighter color elements. Using the correct proportion of each is important to achieving a balanced website design.
• Contrast – Usage of color theory such as, contrasting vs complementary colors at the right place is important. In order to draw attention to certain sections of the website, designers look at contrasting textures, sizes, and shapes.
• Emphasis – If you wish to emphasize everything on the page, know that you will end up emphasizing nothing. Emphasis is one of the fundamental principles of design. It helps in highlighting certain important content or portion of the website layout.
• Consistency – In brand value, the website is like the signature spot where the brand’s colors, the logo has to be maintained with consistency across social platforms and other brand footprints. User experience for your website visitors can also be increased through consistent navigation.

• Unity – Unity is the relationship between the website layouts. Unity in design is important because it explains how the human brain visually organizes the design of the website.

Web Development
As mentioned earlier web development is providing functionality to the web design.

Web Development Frameworks
Developers create Web Development frameworks. These frameworks are created in order to make it easier to work and develop with various programming languages. They remove all the redundant and difficult tasks, used to create a web page.
Below are a few frameworks that Web Developers generally use:
• Node.js is a JavaScript framework for server-side
• Ruby on Rails, .NET, and Django are full-stack frameworks
• Ionic, Cordova/ PhoneGap are mobile frameworks
• Bootstrap and Foundation are user interface (UI) frameworks
• WordPress and Drupal are CMS frameworks
• Angular.js, Backbone.js, and Ember.js are Front-end frameworks

Web Development Languages
Developers have several languages to choose from to communicate within frameworks. Following are some of the web development languages:
• Java
• Ruby
• JavaScript
• Go
• CoffeeScript
• Swift
• Objective-C
• Python

Among these, the top two languages are Java Web Development and PHP are most known in Web Development and they are the most frequently used language.

There are three layers of Web Development
• Frontend Web Development
• Backend Web Development
• Full Stack Web Development

Frontend Web Development
It involves what a user views on a website. Front end web development enhances the user experience at first sight because it includes colors, text, images, buttons, etc.

Backend Web Development
Though it is the backbone of the website, the user cannot see any back end web development page. It is responsible for the functioning of the website. The backend web development ensures the functionality of what the user operates in the front end of the website in a successful manner, such as filling a form or enhancing a smooth transition of the customer’s journey from one page to the other.

Full Stack Web Development
The combined development of the frontend and the backend of a web page is called full-stack web development. It includes the development and design of the web page which includes graphics and database management.

Get the clarity between Web designing and web development to know what you should ask your digital agency in Dubai to develop for your company. Most of the companies offer both web development and web designing.



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    Do You Know How Digital Marketing Companies in Dubai have been affected by COVID-19?

    You can overcome the difficulty with the emerging need of being creative and by maintaining communication consistency with your clients.

    digital marketing companies in dubai

    Of course, COVID 19 has affected the digital marketing companies in Dubai, but in a breakthrough manner. During the pandemic, you can’t communicate with people in person hence it has been harder to build and create new business.

    digital marketing companies in dubai

    Hence digital marketing companies in Dubai are forced to think out of the box and provide a unique selling proposition for either their product or service-oriented clients.

    Introduction of new customer segments

    COVID-19 has changed not just the lifestyle of our but the basic strategies through which a business reaches its audience. The digital audience no more falls in the segmentation of 20- 35 years old. There has been a paradigm shift in the lifestyle where everyone is forced to be indoors which has led consumers younger than 20 and older than 35, also spending more time online. Thus even those who did not prefer online purchases earlier have now begun online shopping.  Thus digital marketing campaigns are to be fine-tuned to meet the right audience it cannot be in general considering just one segment of the age group.

    Programmatic advertising

    Instead of going through human negotiations and pre-set prices one can use Artificial Intelligence and machine learning to buy advertising in real-time, this is called programmatic advertising. Internet marketing agencies in Dubai use programmatic advertising in display ads, social media, and search media optimization.

    Shift of budgets

    It is not surprising considering that digital media is consumed at a higher rate due to the online lifestyle introduced by COVID-19 there is a shift of budget to online platforms from the offline media. Having this opportunity, it would be wise to spend the budgets ensuring high Return On Investment. For which the right digital marketing agency Dubai would provide you the guidance on how to utilize digital marketing even in pandemic situations. When budget spends are cut too much when unnecessary it would negatively impact the brand when the pandemic comes to an end.

    Target time differs

    Internet marketing agencies should not take the consumer’s online hours for granted as fixed as before. Online shopping would shift to mid-day when in a normal scenario such instances would be rare, So Digital agencies have to come up with new strategies.

    Opportunities close to money-back offers

    Compared to days before COVID-19 the prices of CPM and CPC are decreasing due to less competition because many companies are affected and have cut down the marketing budget. Now is the time to invest to take the movers advantage and increase the Digital footprint in Dubai.

    Branding and uncertainty of the future

    It’s a known fact that branding works best long term. Ironically everything has a cost associated and long-term planning becomes tough when the future of the stakeholders of the company such as consumers and internal departments go through uncertainty. Yet branding cannot be compromised as the competitors are waiting to occupy the consumer’s mind space. An ideal way is to spread the digital presence in an optimized manner.

    Digital Marketing is no quick-fix

    If there is a stop in digital marketing spend, you would see a downfall after a quarter. There has been a loss of jobs of consumers, behavior shifts, change of consumer mindset, all these have changed the market scenario. Thus Digital marketing agencies are forced to follow a new approach in marketing than the usual ones. Following are few thoughts to not be missed:

    • Develop short term strategy and test market conditions to alter the long term plan
    • Evaluate the source of website traffic
    • Observe the user behaviors in your website
    • Focus more on PPC – Pay Per Click campaigns
    • Conduct virtual launches of products and services

    Do not forget the consumers while the sales are down. It’s mandatory to maintain the hygiene factory f digital marketing such as SEO, SMO, social media marketing and to engage consumers through emails and phone calls. These may not have been the priority before COVID-19 but not it is.

    Keep in touch with Digi HillDu –   A web Design and Web Development Company In Dubai to keep yourself updated on emerging issues in Digital industry, web design and development. If you have any question, require any help or you looking for an Digital Marketing Company In Dubai then, contact us today!.



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      How Can User-Generated Content Drive Your Brand?

      If you have been reading our blog for any length of time you know we are big on two things — creating content and real customer interactions. We put a lot of effort into this aspect because we know how much time it takes to do both of those things well.


      UGC, or content generated by users, is content that promotes a brand created by an end-user and not the brand itself.

      Companies can no longer claim to only get high online exposure based on brand written content and product descriptions. Authentic content from multiple sources is ranked higher by Google than ones created by brands.

      The more certified UGC brands can show the less they have to sweat over copywriting to improve their SEO from their best customers. Also, the good news is that the number of users who create content is increasing on a daily basis.

      Customers expect content created by users to make purchasing decisions, so customers must be the driving force behind brand campaigns.

      Recruiting the best customers as ambassadors for the opt-in brand allows brands to collect content authorized for use in campaigns. By allowing consumers to create content, brands will save time, money, and energy as their customer loyalty, revenue, and SEO increase.

      Known and unknown peer consumers have formed an unspoken alliance in which they depend on each other for trends in the goods. Consumers need social proof to understand products from an authentic user perspective, allowing brands to drive sales.

      Consumers hold more credibility than the brand because they are the ones who actually invest in, take home and use the product.

      When the product hashtag is checked and the screen is filled with customer selfies with the product, the evidence of a great product is clear, not one product catalog image created by a team of marketers.

      Consumers are in fact 2.4 times more likely to perceive user-generated content as authentic compared with brand-generated content.

      But how do you use UGC to drive sales, and how do you promote UGC creation among your customers?

      How to Use UGC?

      Encourage Trustworthiness

      Hard as you might put out content that makes your brand look authentic, the unfortunate reality is that content that comes directly from brands will always give them a hint of disrepute.

      Your clients understand how social media works and they can see a post trying to get them to buy something right through. That’s where UGC will play a big part in making your social media look authentic and offer social proof in its most basic form.

      Build Trust

      Building trust takes time in life, and business, and it is hard to get back once it’s lost.

      There is a possibility that you may have been misled by the marketers who show their product in images in one way only to have the truth drastically different once you’ve made a purchase.

      UGC can be a great way to eliminate any hesitation in the consumer’s mind that may not be as advertised as your product.

      Your potential customers can be confident that what they see is what they get by having users upload their own content from them using your product.

      Drive Purchases

      Buying a product online without being able to try it out first-hand is a tough sell for many.

      When making a purchase, many consumers want to feel the product, try it on or check out for themselves.

      Through seeing someone else use that product, UGC will help a potential customer imagine what their experience would be using a product.

      Start a Hashtag

      So far you have probably noticed a pattern around all of those examples — hashtags.

      Not only are hashtags a great way to inspire users to share their content with the world, but they are also a perfect way for you to find all your UGC in one convenient place.

      You will tell your customers by creating a hashtag that they should build and share UGC and give it a home where you can select, curate, and repost the best content.

      Give Incentives

      Can’t get enough UGC? An incentive can create an impact. Having a contest or giving those who share UGC a small freebie or coupon code can really jump off a cold hashtag, revive a fading campaign, or get the word out there about your brand in the first place.

      Be Authentic

      If you want to share authentic material with your followers, then you have to be real.

      It will make your followers feel good about what they have done, and show others that if they contribute to the campaign, they will be remembered.

      Keep in touch with Digi HillDu –   A web Design and Web Development Company In Dubai to keep yourself updated on emerging issues in Digital industry, web design and development. If you have any question, require any help or you looking for an Digital Marketing Agency Dubai then, contact us today!.



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        SEO for Industrial Automation Software Industry

        A website is a platform where all the relevant information about an automation software company can be displayed. Search Engine Optimization (SEO) helps to rank websites higher on search engine platforms which increases brand visibility and lead acquisitions.

        SEO for Industrial

        Organizations nowadays are looking for various software firms which can help to automate their factory operations which in turn saves their time and decreases operational cost. SEO helps your business to reach the right audience and increases website traffic.

        SEO not only ranks your website higher on search engine platforms, but it also helps the brand to be recognized easily by organizations who are looking to automate their operations as the name remains on the first Search Engine Ranking Page (SERPs).

        How can your business optimize websites for search engine platforms?

        Researched Keywords:

        While developing SEO for the website, various keywords are researched, analyzed and the commonly searched ones are used for the website content. Tools like Keyword Planner and Google Trends helps to locate as what are the keywords which are being used in relation to the industrial automation industry.

        Using Technical Words:

        Usage of jargon and industry words depends on what the users and their target audience are looking for. If the data shows that the users visiting the website are using technical words on search engines, more focus should be on those words for SEO purposes. If the data shows that day-to-day language is increasing the website traffic via search engines, then it’s appropriate to use such language for the website content and SEO.

        Link Building:

        Link building also helps industrial automation websites to put them on the digital map as any blog written by the company or press releases, which gets republished by another website which has a better quality score, needs to be backlinked to the website. This helps the search engine to find your website as a credible source of information and a trustworthy website to visit.

        On-Page Optimization:

        On-page optimization helps your website to be ranked higher than your competitors as there are labels assigned to each page, content type and images in form of meta title, meta descriptions, alt tags and so on. This helps the search engine to recognize what is the page exactly about and gives a detailed preview on the 1st page of the search engine.

        Keep in touch with Digi HillDu – SEO for Industrial and Web Development Company In Dubai to keep yourself updated on emerging issues in Digital industry, web design and development. If you have any question, require any help or you looking for an Digital Marketing Company In Dubai then, contact us today!.



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          Advertising On Amazon: Your Go To Guide

          What started as an online bookstore in 1996 from a garage, Amazon has now become the biggest online retailer in the entire world.

          advertising on amazon

          Over the years, it has diversified and increased its service offerings such as providing cloud computing platform through Amazon Web Services, on demand streaming of TV Shows & Movies through Amazon Prime and much more. Amazon is also disrupting brick and mortar stores by opening partly automated convenience stores which do not have cashier at a checkout counter.

          From small scale retailers and manufacturers to large MNC’s, everyone opts to sell their products through Amazon as it helps to cut the cost of the middle man and the product reaches directly to the consumer.

          But selling the products is not enough. That’s why Amazon provides advertising services to ensure that retailers selling through their platform not only sell to consumers but also increase their revenue through repeat purchases.

          Amazon provides following ways to promote a product and brand on its website:

          Sponsored Products:

          Sponsored products appear on the page with the organic postings when a customer searches for a product using the keywords relevant to the product they are looking for.

          Sponsored Brands:

          Sponsored Brand ads feature the brand logo of the company along with three of its products which are shown on the page when a user is looking for relevant products the brand is selling through targeting related search keywords.


          Amazon gives an option to brands to build their own page on its platform via Stores. Brands can display all their products on the page and categorize them as well. It comes with pre-designed templates and easy drag and drop feature for various page builder elements.

          Display Ads:

          Display Ads on Amazon displays still images of a product and brand which appears on various Amazon-owned websites, devices, and network such as Amazon.com. Amazon devices and websites like IMDb (owned by Amazon).

          Video Ads:

          Video ads by Amazon helps you to tell your brand story or display product demo on its websites, devices, and networks. Ads can be redirected to a product page on Amazon, brand’s website or any other link available on the public domain.

          Custom Ads:

          Custom ads are tailor-made advertising options provided by Amazon for their latest initiatives. Through live events and other digital placements, custom ads help to create an engaging way to connect with customers.

          Amazon DSP:

          Amazon Demand Side Platform (DSP) allows access to exclusive Amazon audience though it’s portal. It helps you to reach to audiences on Amazon-owned websites and apps as well as leading publishers’ site via direct inventory access.

          To know more about Amazon’s advertising services, click here



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            15 Benefits Of SEO for Businesses In Dubai UAE

            SEO or Search Engine Optimization is a really common term in today’s digital era wherein everyone wants an online presence.

            seo for businesses

            SEO for Business helps in making a website highly optimized to appear higher in the search results of various Search Engines, wherein Google, Yahoo, Bing are the biggest names. A Properly planned and developed strategy can help a website gain worldwide attention in a short span of time.

            If you own a business with some digital knowledge, are planning to start a business or have offline presence but want an online presence too, then you should know the benefits of SEO. 15 of such benefits to any business are listed below. Let’s get started:

            1. A highly optimized site appears at top of SERPs which leads to higher number of visitors visiting the site and noticing the business and brand more, thus building and enhancing brand awareness. This also helps improve a website’s time-on-site through higher click-through rates.

            2. Being one of the most effective marketing strategies of all time, as attested by top Digital Marketers, it helps to make a website/business be visible to only those people who are actually looking for it, thus saving added cost on ads. And this in turn provides more qualified traffic than other marketing strategies which means only those people would visit you who will actually get something out of you and who will actually help you make business out of it.

            3. A good SEO strategy helps bring in more leads, thus higher sales and consequently, increased traffic. If you are on top or on first page or are appearing for your business and/or product related searches, people will surely visit your website. If they’ll be impressed, then they might contact you and recommend others. Thus, a kind of referral program is created without adding further costs.

            4. Website’s speed is improved because site’s load time affects ranking a lot. Even a 2 second delay can cost a business 4.3% of their sales. This helps in a better user experience and quality stay-time-on-website.

            5. An SEO strategy if implemented well can help a business lead their market and be ahead of their competitors because they’ll have more visitors, increased sales and profits, and a flourishing business in return.

            6. SEO improves mobile-friendliness of a website because Google, a widely used Search Engine, has incorporated mobile-friendliness as one of the parameters for improved ranking. This promotes easy navigation through the website and a better user experience.

            7. SEO provides results in the very first year of implementation, lasting for several future years. So it is a long-term solution for generating organic traffic with even a decent strategy working well for users and small businesses both.

            8. You get noticed in the discovery phase itself of customers so that they can consider you while “thinking of buying” as top three search results garner 60% of the entire traffic with 92% of searchers seeing you only if you are in top 10!

            9. SEO gives higher ROI i.e. Return on Investment as trackable and quantifiable results are generated, covering even minutest of the business aspects for both current and future investment opportunities.

            10. A good strategy helps build brand credibility because appearing higher in SERPs will entails trust among visitors and thus attracts them to visit more and recommend others.

            11. You can also enjoy greater social media following as through your online business, they’ll land on your social media pages to browse and learn more about you. Thus, SMM comes handy with SEO!

            12. Best part is property of segmentation, that is, segmentation by device, location, keywords, behavior etc. to target specific customers and to appear for desired results only. Thus eliminate the keywords, regions etc. for which you don’t wish to appear for, also called negative keywords.

            13. Attract talent for your business without paying for recruitment or acquisition overheads. As people start searching for employment opportunities through GOOGLE FIRST! A good strategy equivalents great talent.

            14. Besides being long-term, SEO is an ever growing strategy because it works, generates baffling results and is likely to be higher than the expenditure on online advertising.

            15. Lastly, it promotes safety and security of a website as HTTPS entailed website ranks better because the S means secured. Shoo away those fraudsters and hackers.
            Hope you learned a bit from a lot from what we could tell with the knowledge we have gained with experience and practical approach, though a lot more is in store! Happy reading readers!

            Keep in touch with Digi HillDu – A SEO for Businesses and Web Development Company In Dubai to keep yourself updated on emerging issues in Digital industry, web design and development. If you have any question, require any help or you looking for an Digital Marketing Company In Dubai then, contact us today!.


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              SEO for Healthcare Industry In Dubai

              Enhancing online presence is crucial for the healthcare industry as it bridges the gap for people seeking medical help and facilities which can provide the required treatment.

              seo for healthcare

              The internet era has helped various healthcare providers to reach out to patients, directly.

              SEO plays an important role for enhancing online presence as patients who would like to be treated, will go on to major search engine platforms and will click on websites or link which appear on top, organically.

              From selling medicines online to providing treatment at a medical facility, SEO helps to increase online visibility by showcasing services to the right people from a click of a button.

              Benefits of using SEO for medical services:

              Mobile Friendly:

              Patients nowadays browse websites from mobile more than laptops or desktops. SEO helps a website rank higher on search engines if it has been optimized for mobile. Best industry practices are undertaken to optimize the website for mobile.

              Local SEO:

              Local SEO helps to attract people within the area of the medical facility to visit the website and generate online traffic through it. Features like Google My Business, Google Maps & other local listing helps to increase awareness about services within the area of its operation.

              Customized Keywords:

              SEO has to be customized for each area of specialty. It has to be tailored depending on medical services being offered by researching and implementing such keywords. There is no one SEO solution which can be applied for all medical specialties.

              Targeted Audience:

              Patients visiting the website are explicitly looking for the services being offered. SEO helps to narrow down the audience by using features like broad, phrase and exact match which helps patients looking for service on the search engine to match with keyword implemented on the website.

              Lead Generation:

              SEO helps the website to increase its visibility and reach a highly targeted audience which has an intention to visit the medical facility. If the patient has a smooth experience while browsing the website, that might lead to a visit at the facility leading to customer acquisition.

              Keep in touch with Digi HillDu – A seo for healthcare and Web Development Company In Dubai to keep yourself updated on emerging issues in Digital industry, web design and development. If you have any question, require any help or you looking for an Digital Marketing Company In Dubai then, contact us today!.


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                Digital Marketing Review

                Digital Marketing Review is one of the potent ways to track whether the money invested in the Digital Marketing Campaign is reaping ineffective returns or not.

                What is Digital Marketing Review?

                Through the latest tracking and analytics tools and monthly reporting, one can actually find out the productivity of digital marketing campaigns.
                These digital tools equip a marketer with interesting insights about customers, the campaign’s performance, and digital returns on investments (digital spends) in a practical manner.

                Which Parameters Constitute Digital Marketing Review?

                Now, you know Digital Marketing Reviews are important. And it is a great possibility that your digital agency must be updating you with monthly reports and dashboard screenshots.
                But are they really important? What to look out for while understanding an Analytics report. Knowledge of the right metrics is really important in safeguarding a campaign’s interest.
                Let us look into the essential parameters of a Digital Marketing Review which vary as per different campaigns.

                1. Check if your marketing objectives are met in terms of audience engagement and conversions. This helps in analyzing if the campaign’s message is reaching the audience in the desired manner or not. If the results are not favorable, then there is a prominent need to relook into content strategy and do the essential changes as required.
                2. Measuring Traffic Generation to your website/campaign’s landing page is an important tool for gauging the effectiveness of Google Ads, SEO, and PPC campaigns. The number of visits gives a perspective on how well a campaign is fetching returns. If the campaign is performing well; then the visits will eventually increase, and if not, then there is a strong need to examine the comprehensive marketing strategy for the campaign performance.
                3. In the lure of an increase in traffic, we often ignore ‘who is visiting the website and that’s extremely important to know the visitor. Most analytics tools enable insights to measure the total number of new sessions to trace how many new visitors are there and how many are returning from a single IP address.
                  IV. Conversion rate is also an important parameter in judging the ROI of digital media spends. But, if you think conversions are meant for sale, then there is a fact check required. Conversion goals include increased interactivity around a campaign or generating leads by filling out a form or commenting. Identifying and setting this goal in analytics helps in measuring these conversions. If your conversion rates are low, you’ll need to assess aspects of your website, including design, navigation, relevance, engagement potential, and the checkout process.

                To know more about the intricacies of analytics and reporting, read more.

                How to Set Digital Marketing Review for your business?

                Still going with the guesswork while analyzing your customer insights! Then you are definitely in a need of a Digital Marketing Review.

                Studies have shown that genuine customer insights have dramatically improved the way to brand’s growth. Not only that, but it has also enabled marketers with a solid understanding of customer behavior via user research and data analysis. In every case, a digital marketing review focuses on the brand at present and its futuristic vision to achieve success.
                The collated data helps us analyze user insights, channelize that data for improved user experience, and create a solution. Wondering how to drive in the benefits of Digital Marketing Review for your brand! If yes, then we at Digi Hilldu are at your help.

                Leverage the power of Analytics with Digital Marketing Review

                Keep in touch with Digi HillDu – A Website Maintenance Services and Digital Marketing Agency In Dubai to keep yourself updated on emerging issues in the Digital industry, web design, and development.

                If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!.


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